For my first-ever post on our brand-new website, I should be brimming over with wisdom. But all I can offer is a sigh of relief.
You see, we’ve needed a new website for a long time. A really long time. But our work on other people’s websites – and branding and copy and resumes and photo shoots and, well, you get the picture – took precedence.
Forget about the shoemaker’s children. It was embarrassing.
Unfortunately, soon after we got started on our oh-so-belated new site, I realized that making even the most basic decision about it reduced me to a blithering idiot. Non compos mentis. Gaga.
Copy changes? Eek! Image searches? Argh! Design decisions? Bleep! Precious time evaporated as my hamster brain raced on the wheel to nowhere.
“For Pete’s sake,” I thought. “This is my job. Why am I having such a terrible time?”
At some point, it finally hit me. That thing I tell clients – you know, the thing about how marketing yourself is the hardest job in the world and you need professional help to do it? It’s TRUE!
What a relief! Not only have I been telling my clients the truth – a matter of no small concern — but I could take my own advice. I sucked in a deep breath, had a glass of wine and turned the work over to someone I trust.
It was wrapped up inside of two weeks.
Safely on the other side of that hurdle, life is good. The SPC team has a renewed appreciation for what our clients go through during the creative process. And I’m impressed all over again by the huge value a professional can bring to the table – especially in a pinch.
Sometimes I AM that professional. Sometimes I NEED that professional. Either way, it’s a good thing to remember.